Halloween Trends 2018

LaunchPanel 26 October 2018

Last year in the UK alone, we spent a whopping £166 million on Halloween costumes!*

Halloween mania has crossed the Transatlantic and with Mintel estimating that we’ll be spending 5% more on Halloween this year, UK retailers are offering us as many extravagant, creative and affordable Halloween costumes as they can get their hands on.

What are we searching for?

With that said, have they got it right? Here at LaunchPanel we’ve pored over the data to see which costumes are inspiring us to create our own spooktacular fashion statements.

On Pinterest, we’ve been frantically searching for Mamma Mia, Avocados and more weird and wacky themes; on Google, classic costumes and a focus on film take center stage

Take a look at the top 5 themes below according to each:


Is shop-bought over?

Compared to this time last year, 110% more of us are searching for DIY looks.  We’re not just searching for the scariest, we want to demonstrate our personalities, identities and creativity – shop bought just won’t cut it!

Halloween makeup can make or break a look so our savvy researchers have been discovering what we’ll all be trying to recreate this year.

Are you a costume buyer or a diyer? Let us know on Facebook, Twitter, or Instagram – we’d love to see your spooky looks! #LaunchSpooks